FEBRUARY A GREAT MONTH FOR AUTO SALES.

You may conclude that a positive trend is developing in automotive sales and that can be nothing but good news for radio advertising. This story should also provide you with some positive ammo when you hit the streets today, to visit your local dealer. Automobiles on the road are aging and its clear business is picking up. Total volume of auto sales in the month of February rose 16%. U.S. light vehicles sales are up 14 percent through February to 2.06 million. Total light vehicle sales rose to 1.15 million units as the seasonally adjusted sales annual rate hit 15.1 million, according to Automotive News. That was the healthiest pace since the 15.5 million rate in February 2008, just months before the industry collapse that sent Chrysler and General Motors into bankruptcy.
Automotive News also reported "BMW Group, Jaguar Land Rover, Mazda and VW Group were among companies with gains of 30 percent or more. Hyundai-Kia surged 26 percent, aided by a 37 percent gain at Kia. Toyota Motor Sales and American Honda each posted 12 percent increases as they continued to rebound from the earthquake in Japan last March. It was Honda's first double-digit gain since April and Toyota's first since February 2011. GM rebounded from a January decline with a 1.1 percent increase compared with a year ago. Ford's sales rose 14 percent -- its biggest increase since March -- and the automaker said it would hike second quarter production across North America by 3 percent, or 20,000 units, to 730,000. Sales at the Ford division climbed 14 percent and Lincoln increase 16 percent."
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