Thursday 8 March 2012

Mazda CX-5 raises the bar


The story of the 2013 Mazda CX-5 began in 2005 when Mazda began mapping out its long-term strategy in a post-Ford world. This is how the car business works. What you see in showrooms today was conceived long ago.

SkyActiv, the buzzword Mazda is using to describe the company’s comprehensive take on improving fuel economy and reducing emissions in vehicles that remain fun to drive, is all about “wiping the slate clean,” says Mazda senior engineer Dave Coleman, the self-described Director of Technobabble.


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